Brooks Brothers Fall 2016, Reinventing Tradition

By Erika Relyea        Photos| UNIPX MEDIA

Brooks Brothers boasts the title of America’s oldest clothing retailer. Newly appointed as creative director of womenswear, Zac Posen brings his flare to Brooks Brothers in this Fall 2016 show. Well known for his craftsmanship, Zac Posen’s strongly feminine aesthetic is evident. Posen is making some changes, but ultimately remaining within the brand’s traditional realm.

As a pioneer in menswear, the presence of carefully tailored suits is essential. Their women’s suit includes a high-roll shoulder and boot cut trousers, with impeccable fit. This collection is all matured prep tailored sportswear in classic color. The inclusion of camel cashmere pieces and a velvet evening gown add an extra tone of elegance, something Zac Posen is known for. The standouts in this collection, however, are knit loungewear looks and a few obviously China inspired garments.

As new creative director, Zac Posen brings fresh, elegant femininity in a subtle change. His goal was to keep existing customers of Brooks Brothers, but also to attract new customers. Without a doubt, fans of Zac Posen will appreciate his work for the brand, and loyal customers of Brooks Brothers cannot be disappointed.

总统御衣 纽约女装周2016 BROOKS BROTHERS套装秋冬展

UNIPX MEDIA出品

策划/摄影:秦一童                 编辑:钱纳里

以39位美国总统穿过他家的衣服而著名的Brooks Brothers,给人的感觉也只是顺带卖卖女装玩玩罢了。

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Brooks Brothers自家的Company profile花了大篇幅讲半天:

“啊我们家是美国历史最悠久的品牌之一哦”

“啊我们家男装可是经历了时代的考验哦”

“啊对了另外我们也卖些女装和童装咯”

不过纳里想了想,既然利润驱动因素并不来自除男装外的其他,那么2016秋冬季的女装设计成这样已经很不错了,起码在设计上还是遗传了祖上根基是英国来的风格(1818年就进军美国了,属于始祖级别的品牌,母公司是英国的Marks & Spencer PLC)。

这次的成衣展内容不多,走的线路也是简洁,挺强调线条和剪裁,适合上班族的日常秋冬,是衣橱里“备一套绝对不会错”的典范。

这一季设计师Zac Posen 市场性很强,在展秀上之间就表明了设计目的:“I want to bring in new customers and keep those we already have.”

贫乳、高瘦、大骨架、性冷淡风格姑娘,请戳Brooks Brothers 官网买买买

www.brooksbrothers.com

 

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这次的三套职业装,感觉不管在什么公司穿都不会出错欸,not too much yet not too ordinary.

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这是首次Zac Posen 在套装里加入了“eveningwear夜晚装(翻译成 晚礼服 的话会感觉过于fancy)”的概念。

端庄的长裙拿来给婆婆遮肚子是最好不过的礼物了。往贵里给婆婆买,这样老公才给你买包还你。

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这次系列全线使用了cashmere,一分钱一分货,纳里一般看到cashmere的大衣从来都是走不动路,咬咬牙都会买,毕竟可以穿好久,并且,版型这么好还挑什么?!

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在美国的小旁友没有不知道Brooks Brothers的,基本所有outlet和商圈都有他家专卖店。国内的话,北京、上海、武汉、重庆、沈阳、成都、嘉兴,不少城市都有专卖店。

总之Brooks Brothers是性价比非常高的日常必备系列,除了他们家就是Ralf Lauren这一类啦。

穿得优雅又犀利,磨磨刀就去猎男吧。

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